A Plain Guide to Customer Data Collection

When you have a true understanding of your customers, you can implement different strategies like those used by Kettering towing service to personalize the customer experience, and deliver excellent customer service. One key principle of delivering superior customer service and experience lies in collecting useful data from your customers.

If you want to collect data about your customers, here are a couple of useful methods you can use.

Google Analytics

One way to collect data about your customers is through your website. Many businesses are today using Google analytics for the same. With Google Analytics, you will be able to see the demographic and geographic characteristics of your customers. Additionally, you will be able to see data about engagements. You can gather customer data such as referral sources, page views, conversion details, time on page, bounce rate, and much more.

Customer service software

You can use customer service software which presents you with a unique way to collect data. You will be able to see things such as ticket volume, response time among others. Customer service software should give you an understanding of issues facing your customers and any problems they are experiencing from your products and services. You will also be able to connect better with your customers. Such analytics will be critical in helping you determine customer satisfaction and understanding.


Surveys present an excellent way to gather customer data by asking for it. You can send surveys or questionnaires to your customers and use such questionnaires in determining your Net Promoter Score. NPS is an important customer satisfaction benchmark that helps in measuring how likely a customer can recommend your business to a friend. When conducting a survey, it is important to ask the right questions. With surveys, you will be able to gather interests, tastes, and customer preferences.


Interviews are an essential extension of surveys. With interviews, you can ask open-ended questions which can be important in gathering qualitative data. There are different ways to conduct interviews, be it in person, over the phone, or through a webchat service. You may decide to interview as opposed to surveys if you want to get more response and deliver a customized approach.


If you work in customer service, there is a high likelihood your company might be having a chatbot that helps with ticketing. A Chabot presents a useful tool in collecting data about your customers. You can use Chabot to ask to follow up questions after a customer has interacted with you. Additionally, you can gather data on your customer before a representative talk to them, so that you are better equipped to deal with customer issues.

Marketing automation software

Another way of gathering important qualitative data is through marketing automation software. In most cases, this software has analytics tools and reporting which you can use for demographic and geographic purposes. Your marketing automation software may also allow for integrations with ads and SEO so that you get a complete package. To collect customer data, options are endless. You only need to use the method that works best for you.

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